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Bier- en Hoppefeesten

Driejaarlijks bier- en hopfeest met hopstoet (1.300 deelnemers) en hopkoninginverkiezing.

65
Marketing angleinferred

Leverage a tri-annual beer and hop festival with 1,300+ participants and a hop queen pageant to drive tourism, hospitality bookings, and craft beverage brand partnerships.

Relevance 65high intent
  • Behind-the-scenes hop queen pageant coverage and contestant spotlights
  • Festival parade and hop harvest traditions—perfect for travel/tourism destination marketing
  • Craft brewery partnerships and limited-edition festival beers
  • Local community celebration angle—heritage, tradition, and regional pride
Programme

The Bier- en Hoppefeesten 2026 takes place on 18, 19 and 20 September in Poperinge, Belgium. These unique festivities occur only once every three years. Hop culture is central, along with music, folklore and festive entertainment throughout the weekend. The festival has a history dating back to 1956 and has grown into one of the most important cultural events of the Westhoek region.

Part 1

"label": "Friday, 18 September",

Part 2

"detail": " 13:30–14:30: Children's parade with primary school floats in themes of hop friends and foes

Part 3

Evening: Fraternity event with Munich beer hall atmosphere

Part 4

20:30: Official opening with barrel tapping "

Part 5

},

Part 6

"label": "Saturday, 19 September",

Part 7

"detail": " Hopmuseum: free access to '70 years of Hoppefeesten' exhibition

Part 8

regional products market

Part 9

Hop farm visits with tours and tastings

Part 10

afternoon picking demonstrations with cycling/walking routes

Part 11

Marching bands and Taptoe performance on Paardenmarkt

Part 12

Evening: Hop Queen selection competition (Saturday 19 September) "

Part 13

},

Part 14

"label": "Sunday, 20 September",

Part 15

"detail": " 15:00: Hop Procession begins - The Hop Procession is the highlight, a colourful spectacle telling the story of hops in all its facets

Part 16

Evening: 'Hommelpap feast' on the main square "

  • Cheerful children's parade kicks off the weekend, followed by a fraternity evening with Munich beer hall atmosphere
  • Saturday features marching bands from home and abroad leading to a spectacular Taptoe performance
  • Hop Queen selection on Saturday evening
  • the Hop Procession on Sunday afternoon is the weekend highlight
  • More than 1,300 participants portray the global hop journey and history of pickers, with a 'Hommelpap feast' held on the main square
  • Free access to Hopmuseum exhibition "70 years of Hoppefeesten" on Saturday, with a regional products market
  • Hop farm visits with tours and tasting
  • continuous hop-picking demonstrations with cycling and walking routes available