Better Breakfast Month
Better Breakfast Month celebrates the power of a strong start. A nourishing morning meal wakes up the body and mind.
Drive September breakfast sales and family meal routines by positioning nutrient-rich, convenient breakfast products as the foundation for healthier school-year habits.
- Back-to-school breakfast prep: 5 make-ahead recipes that save mornings
- Family breakfast challenge: tag us in your colorful morning bowls for a chance to win
- Whole grains & protein combos that keep kids focused through first period
- Transform breakfast from rushed to nourishing—shop our September essentials
Better Breakfast Month began in 1951 when the Cereal Institute set out to promote healthier eating and increase cereal sales. That year, the group surveyed retailers to find the best time for such a campaign.
Nearly eighty percent chose September, since school schedules made it easier for families to create steady routines.
They also agreed on the title “Better Breakfast Month,” which carried a clear, positive message. The choice of timing was connected directly to the start of the school year, when habits were fresh and easier to shape.
In its early years, the campaign appeared in advertisements, radio spots, and newspaper columns.
It encouraged families to begin mornings with nutrient-rich meals rather than skipping breakfast or grabbing something less wholesome.
Over time, the message grew beyond cereal, highlighting fruit, eggs, whole grains, and dairy. Within a few years, communities added Better Breakfast Day, often falling on September 26, to draw more attention.
By the late 1950s, this extra observance appeared in local papers across the country. What started as a mix of health advice and marketing soon became a broader movement.
Today, it continues to remind people that starting the morning well can shape the entire day.
Gather a Family Morning Table
Invite everyone to eat together before the day begins. Shared meals build bonds and ease stress in busy routines. Family breakfasts aid attention and mood later in the day.
Stock Smart Make-Ahead Meals
Prep grab‑and‑go options like overnight oats or egg muffins the night before. Having ready choices helps stick with better morning habits.
Mix Whole Grains and Lean Protein
Aim for oats, whole wheat bread, lean meats, or yogurt on your plate. That fuel supports long‑lasting energy and keeps hunger at bay.
Try Colorful, Nutrient-Rich Bowls
Create vibrant breakfast bowls with fruits, seeds, nuts, or veggies. Bright ingredients bring taste, fiber, vitamins, and a joyful look to your meal.
Share Meal Photos Online
Post your healthy morning creations using tags like #BetterBreakfastMonth. That spreads inspiration and keeps your own routine fun.