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day · range · Brussel (Various venues across Belgium) BE

Belgium Beer Week

A week of tastings and beer events across Belgium and internationally promoting Belgian beer culture.

65
Marketing angleinferred

Leverage Belgium Beer Week to drive premium beer sales, brewery tourism, and experiential hospitality events targeting affluent beer enthusiasts and international travelers.

Relevance 65high intent
  • Spotlight rare Belgian beer imports and limited-edition tastings available only during the week
  • Partner with breweries for virtual tasting events and behind-the-scenes brewery tours
  • Create gift guides and curated beer collections for corporate gifting and e-commerce promotions
  • Feature local Belgian beer bars and restaurants offering exclusive week-long menus and pairings

Programmetypical · 2026 TBC

The Grand-Place of Brussels transforms into the largest Belgian beer bar in the world for three days, with more than 50 breweries from across Belgium presenting their beers in a unique setting. Belgian Beer Weekend celebrates the diversity, craftsmanship and culture of Belgian beer, from legendary Trappist brewers to innovative microbreweries. The event was established in 1998, and the 26th edition features more than 500 exquisite Belgian beers from 57 of the finest breweries.

Part 1

Friday 4 September 2026

  • More than 500 exquisite Belgian beers from 57 renowned breweries
  • Great beer, music and atmosphere on the UNESCO-listed Grand-Place of Brussels
  • Live music, parades, and the best Belgian beers at the Grand-Place
  • Beer styles ranging from crisp blondes and saisons to rich dubbels, IPAs and lambics, with direct access to meet brewers from historic abbey breweries to modern craft pioneers
  • Adjacent Belgian Beer World museum with interactive exhibits, tastings and rooftop views over Brussels
  • More than sixty thousand enthusiasts attend annually