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National Beer Lovers Day

Beer lovers, it’s your day! Try a new beer, visit a brewery or taphouse, or gather friends together to try a wide selection of beers, from lagers to IPAs and more.

BeerFood & Drink72
Marketing angleinferred

Drive brewery visits, craft beer trials, and home-brewing product sales by positioning September as the month to explore new beer styles and experiences.

Relevance 72high intent
  • Try 3 craft beers you've never had before—we've curated a tasting guide
  • Brewery tour + happy hour bundle: Celebrate National Beer Lovers Day with exclusive discounts
  • Home brewing starter kits: Turn your passion into a hobby this September
  • IPA vs. Lager: Which style are you? Take our quiz and find your perfect beer match
Marketing playbookideas
Campaign ideas8
  • Sweepstakes/Giveaway: Host a retweet-to-enter contest for free beer + branded merch (Budweiser's year-supply model works well for National Beer Day)
  • Limited-Edition Packaging: Release beer cans/bottles with special National Beer Day artwork, celebratory labels, or region-specific designs
  • Social Media Takeover: Feature real beer lovers' stories via user-generated content; ask followers to share their favorite beer moment with a branded hashtag
  • Flash Discount/Promo: Offer 20% off beer purchases on National Beer Day; partner with delivery platforms (Uber Eats, DoorDash) for free shipping
  • Beer + Food Pairing Campaign: Collaborate with a local food brand or restaurant; create a limited-edition brew or promote food pairing ideas on social
  • Brewery/Bar Event: Host a tasting event, release a special taproom-only brew, or partner with local bars for National Beer Day specials
  • Cause Marketing: Tie beer sales to charity (donations per can sold); highlight inclusive messaging or community values
  • Digital Gamification: Create an interactive Snapchat/TikTok filter, AR experience, or contest (gamified currency like Heineken's eKoin model)
Social angles6
  • Celebrate your 'why': 'What's your go-to beer and why? Tag us + #NationalBeerLoversDay for a chance to win' — drives engagement + UGC
  • Humor-led take: 'Plot twist: today's the ONLY day we don't need an excuse to raise a glass. #NationalBeerLoversDay #StayThirsty'
  • Community angle: 'Cheers to the breweries, bartenders & friends who make beer more than a drink—it's a gathering. #NationalBeerLoversDay'
  • FOMO/Exclusivity: 'National Beer Lovers Day is here. Limited drops, special offers, one day only. Find yours 🍺 #BeerLoversDay'
  • Cultural moment: 'Toasting to craft, community & cold ones. Where's your favorite beer from? Drop a 🍺 #NationalBeerLoversDay'
  • Behind-the-scenes storytelling: 'Meet the people brewing your favorite. Real stories, real passion, real beer. #NationalBeerLoversDay'
Ad copy starters5

“'A Year's Supply of Beer & a Fridge to Store It' — Your National Beer Day Dream Just Got Real”

“Raise a Glass to Community, Craft & Cold Ones. National Beer Lovers Day is HERE”

“Not All Heroes Wear Capes. Some Just Know Their Beer. #NationalBeerLoversDay”

“Free Beer Today? You Bet. Limited Offers, All Day. Cheers! 🍺”

“From Craft to Classic, There's a Beer for Every Lover. Today We Celebrate Them All”

Tips4
  • DO: Keep your brand voice fun, relatable, and inclusive. Beer marketing shines with humor and community—avoid overly salesy tone. DO tie it to real moments (gatherings, celebrations) not just product features.
  • DO: Use the hashtag #NationalBeerDay or #NationalBeerLoversDay consistently across channels to ride trending conversations and maximize discoverability.
  • DON'T: Target ads to underage audiences. Remember FTC/Beer Institute regulations: platforms must have 71.6%+ adult audience (21+). Stick to UGC, storytelling, and brewery-life content over hard product push on regulated platforms like Snapchat.
  • DO: Partner with other brands (food, bars, events) or causes to amplify reach and add value. Cross-market partnerships (French's + Oskar Blues mustard beer) and cause-linked campaigns generate PR buzz and differentiate.
History

Many different ways to brew beer have been created, and the way we process beer has changed and evolved over time. However, this day is dedicated to all the different kinds of beer and the celebration of the people who love it.

As one of the oldest beverages humanity has ever produced, beer is believed to date back to the 4th millennium BC in western Iran, as ancients were learning to make and drink beer using malted barley.

But beer has a long and detailed history, but no matter the history, many people do know the fact that beer is good.

Thousands of years later, today’s modern society is crazy about beer due to its taste, the way it makes people feel, and the commemorative way in which beer is used, often included in a celebration or a get-together at places all over the world.

How to celebrate

Go Out (or Stay In!) for a Beer

Of course, the most important thing for a beer lover to do on this day is to enjoy a favorite version of this tasty beverage! Whether going to a pub, bar or restaurant, or drinking a cold one at home out of a can, bottle or glass, this day is perfect for savoring a beer.

Take a Brewery Tour

Those who want to make the day into a deeper cultural experience might consider visiting a local brewery to see how they make their beer. The best part is that a tour often includes various samples of the lines of beer the brewery has to offer.

Try a New Beer

With the upswing of craft beers all over the world, the options for trying a new beer brand or flavor are almost endless! In fact, most beer lovers have a bucket list of beers they have heard about and want to try, so this is the perfect day to do it. Start with a couple of these unique beers to get inspiration for which interesting beers might be fun to sample: Heady Topper by The Alchemist. This IPA is brewed in Vermont, United States and the brewers recommend to forget the glass and drink it directly from the can. Unser Aventinus by Schneider Weisse. A wheat beer produced in Germany, this one offers a fruity, spicy flavor that is easy and smooth.Westvletern XII by Westvleteren. A Belgian Quad made by monks, this one can be a bit hard to get–sometimes it is on sale in the US for only one day a year!

Embark on a Beer Making Adventure

Home brewing beer is a trend that has become super popular over the past several years. To make it easy, kits can be purchased that provide everything needed to get started on a home brewing journey. The process requires about 8 or so hours of hands-on work, and then the wait until the beer is ready will be approximately 2-4 months. It requires a bit of patience, but the result is truly worth it!

FAQ
Did ancient civilizations have unique beer-related myths?
Yes, in ancient Egypt, a myth tells of the sun god Ra using beer to subdue the goddess Hathor. He dyed beer red to resemble blood, enticing her to drink it. This act calmed her fury and saved humanity.
How did beer influence historical events?
In 1814 London, a massive beer vat burst, flooding streets with over 135,000 gallons of porter. This “London Beer Flood” caused several deaths and significant property damage.
Are there unique global beer celebrations?
Yes, Iceland celebrates “Beer Day” on March 1st, marking the end of a 74-year beer prohibition in 1989. Locals and visitors enjoy beer-themed events across the country.
How do different cultures incorporate beer into their traditions?
In Belgium, beer is integral to daily life, with each beer having its own specific glass to enhance flavor. Monasteries there have brewed unique beers for centuries, contributing to the country’s rich beer heritage.
Are there any amusing beer-related records?
The Czech Republic leads in beer consumption per capita, with citizens consuming more beer than any other nation. This reflects the country’s deep-rooted beer culture.
How did beer play a role in ancient diets?
In ancient Egypt, beer was a staple, and workers, including those building the pyramids, received beer as part of their daily rations. It provided essential nutrients and hydration.
What’s an unusual beer ingredient used historically?
Before hops became standard, brewers used gruit, a mix of herbs like yarrow, bog myrtle, and rosemary, to flavor and preserve beer. This practice added unique flavors to early beers.
Are there any beer-related superstitions?
In some cultures, it’s believed that clinking glasses and making eye contact during a toast prevents bad luck. This ritual is thought to ward off evil spirits and ensure good fortune.
How has beer been linked to health in history?
In medieval Europe, beer was safer to drink than water. Boiling during brewing killed bacteria, reducing disease risk. Monasteries brewed low-alcohol beer, known as “small beer,” for daily hydration. It provided essential nutrients and was consumed by all ages. Some doctors even prescribed beer as a digestive aid. In 18th-century England, beer was recommended for pregnant women due to its calorie content. While modern science debunks some of these claims, beer’s historical role in health remains fascinating.
What’s the strangest beer law still in effect?
In Nebraska, USA, bars cannot sell beer unless they also make soup. This law likely originated to ensure establishments served food with alcohol. While rarely enforced, it remains on the books. In Ohio, beer with more than 12% alcohol must be labeled “high alcohol beer” rather than just “beer.” Meanwhile, in Australia’s Northern Territory, there’s a “lockout law” preventing alcohol sales after certain hours.