World Beard Day
A distinguishing feature of masculinity, beards can offer a sense of ruggedness or refinement depending on the style.
Celebrate masculine grooming and lifestyle with beard care product promotions, community events, and user-generated content contests tied to World Beard Day.
- Beard grooming tips and product showcases leading up to the first Saturday in September
- Host or sponsor a local beard competition with prizes from grooming brands
- Behind-the-scenes beard care tutorials and styling guides from influencers
- BBQ + beard celebration event partnerships with food & beverage brands
Every year, on the first Saturday of September, people gather in cities and towns all over the world to revel in the glory of men’s beards, with various ways of celebrating all over the planet.
Since it is believed that people probably didn’t start shaving until about 4000 BC, in the beginning of history, almost all men would have had a beard. It was extremely functional for keeping warm, as well as for cushioning a blow if caught in a tussle.
The origins of World Beard Day have been lost to history, but some historians believe that there is evidence showing that the Danish Vikings have held a day in honor of their beards going back as far as 800 AD!
Back in those august days, there was not necessarily a specific day held to honor the beard, but multiple celebrations may have been held throughout each region. Some of the celebrations even seem a little crazy when looking back from modern times!
Take Dönskborg, Sweden, for instance, where all those men who do not have a beard are banished from the town to spend a day and night in the nearby forest. In town, their shamefully clean-faced visages are burned in effigy by those sporting amazing beards.
In southern Spain, there has been a tradition of having a bearded man and a beardless boy engage in a boxing match. That is, if it can be called a boxing match when the man is armed with a sharp pike!
Regardless of where people are located, shaving on World Beard Day is considered to be one of the worst acts of disrespect possible.
In fact, in some places on World Beard Day, it is customary for those men who have beards to be honored and waited on hand and foot, by those who do not have beards.
For those with beards or without, it’s time for men, women and children of all ages and stations to celebrate World Beard Day!
Organize a World Beard Day Celebration
Get the folks in your community together for an event that honors all things related to beards. Keep it small with just a party in the backyard, or go crazy by inviting the entire town. This could include all sorts of events, such as a parade of bearded people, a beard grooming demonstration or selling beard related products. Be sure to include that manliest of outdoor cooking methods, the BBQ. Beverages are always loved, and after everyone has feasted don’t forget to hold a competition to see who has the most magnificent beard!