National Be Late for Something Day
Stop and smell the roses, and give yourself permission to be late to something rather than rushing through life without taking the time to actually enjoy it.
Position your brand as a stress-relief advocate by celebrating permission to slow down and prioritize well-being over rigid schedules.
- 'It's OK to be late'—wellness brands share how ditching perfectionism improves mental health
- Procrastination isn't laziness: reframe delays as self-care moments
- The hidden business benefits of slowing down (and the unexpected connections that happen when you do)
There are some people who are just exceptional at putting things off and showing up late, and while normally we consider such behavior to be rude and entirely unacceptable, especially as a habit, Be Late For Something Day was established by the Procrastinators’ Club of America to tell us otherwise.
Every day of our lives we are taught to follow rules and stick to schedules and not keep anybody waiting, but really, when has being kept waiting really hurt anyone? Never! That’s when, and in fact there have been important business connections have only managed to be formed because someone was late, and met when they otherwise wouldn’t.
The stress of sticking exactly to a schedule has been shown to be detrimental to the health and well-being of people, especially when failing to do so causes people stress. Know why it causes stress? Because people are worried about sticking to a schedule and cause themselves to get stressed out if they don’t. Slow down, enjoy the world you live in, and give yourself a break when you might not otherwise.