National Be An Angel Day
You don’t have to engage in giant acts of heroism to be someone’s angel. Small acts of kindness throughout your day can change others’ lives in many ways.
Activate purpose-driven brand storytelling around small acts of kindness to build emotional connection and social-media amplification in August.
- Share customer stories of how your product/service enabled someone to help others
- Challenge followers to nominate local 'angels' and feature them on your platform
- Partner with nonprofits to match customer kindness acts with real community needs
- Behind-the-scenes content showing your team's random acts of kindness
Started to encourage people to do random acts of kindness, Jayne Howard Feldman opened the doors to this celebration in 1993. Since then, it has become an entity in and of itself, helped along in no small part by social media. The movie Pass It Forward is an amazing example of how random acts of kindness can become something more than any one person could ever have hoped. Even now, this day gets more and more recognition every year, more and more are jumping on the bandwagon of random kindness.