theMarketing Calendar
Log inSign up
← All days
day · range · Roeselare (Handelskern Roeselare (centrum)) BE

Batjes Roeselare

Een van de succesvolste shoppingfeesten van Vlaanderen met braderie, randanimatie en de traditionele aftap van 't Vat van Rodenbach.

65
Marketing angleinferred

Leverage Batjes Roeselare as a major regional shopping festival to drive foot traffic, local brand partnerships, and experiential marketing around traditional Flemish culture and beer heritage.

Relevance 65high intent
  • Join one of Flanders' most successful shopping festivals with exclusive deals and street entertainment
  • Experience the iconic tapping of Rodenbach beer—a centuries-old tradition meets modern retail
  • Local businesses unite for Batjes: discover limited-time offers and authentic Flemish experiences
Programme

Batjes Roeselare is a four-day celebration (26–29 June 2026) with performances, bargains, terraces, children's animation, and surprises throughout the city . The event is a fixture since 1899 . Saturday 27 and Sunday 28 June feature a major flea market, one of the most successful in Flanders .

Line-up
2Fabiola (Best Of Tour)Celien (daughter of Margriet Hermans, live entertainment)Roeselare Danst (10th edition: local dance school performances)This is Tina! (Tina Turner tribute)U2 Tribute BandBryan Adams tribute performerViktor Verhulst (DJ/entertainment)Het Gildemuziek (harmonic ensemble, aperitif concert Sunday morning)Discobaar A Moeder (live DJ set)Danny Wuyts (Human Jukebox—on-request music)Eveline (Vlaamse klassiekers/Flemish classics)Multiple DJs across Grote Markt, Stationsplein stages

Vrijdag 26 juni (Friday)

Kleurrijke Reuzenstoet (Giant Parade) with iconic characters; 't Vat van Rodenbach opening ceremony from 19:00 (3,400L local Rodenbach beer); DJ sets on Grote Markt; shops open until 20–21:00

Zaterdag 27 juni (Saturday)

Braderie in traffic-free city centre; family fun (springkastelen/spring castles); Roeselare Danst performances (afternoon); multiple tribute band shows & evening entertainment; Plein Publique (music, circus, DJ at Noordhofpark from 14:00); food demos at De Keuken van Roeselare

Zondag 28 juni (Sunday)

Musical brunch with aperitif concert (Het Gildemuziek); Plein Publique continues (circus, music, DJ); creative kids activities (KLOEN grime/balloons, diving club, RC racing); vintage market; Roeselare Danst; cooking demos; genieten & gatherings theme

Maandag 29 juni (Monday)

Final day: full-day shopping and 'batjes' (bargain hunting); normal street access; closing events TBC on programme site

  • Reuzenstoet (Giant Parade) on Friday with iconic characters
  • Iconic 't Vat van Rodenbach opening ceremony on Friday evening—3,400 litres of regional beer
  • Braderie (flea market) Saturday–Sunday in city centre with €1 parking (4 hours)
  • Plein Publique festival at Noordhof park (Sat–Sun 27–28 June): music, circus, DJs, workshops
  • Multiple music stages: tribute bands (Tina Turner, U2, Bryan Adams), DJs, local orchestras, street performers
  • Family attractions: spring castles, grime/face-painting, water sports, radio-controlled racing, vintage secondhand market