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day · range · Roeselare (city centre Roeselare) BE

Batjes

Four-day shopping and street-entertainment festival, one of Flanders' most successful fairs, turning Roeselare upside down.

65
Marketing angleinferred

Leverage Batjes as a high-traffic, multi-day shopping and entertainment event to drive foot traffic, local partnerships, and experiential marketing in Roeselare.

Relevance 65high intent
  • Behind-the-scenes festival prep and vendor spotlights
  • Street entertainment highlights and family activity guides
  • Limited-time Batjes-exclusive deals and pop-up shop announcements
  • Local business takeovers and community vendor features
Programme

The 94th edition of the Batjes of Roeselare runs from Friday 26 to Monday 29 June, with the city centre bustling for four days with atmosphere, music, animation and entertainment. With approximately 125,000 visitors annually, the Batjes has become Flanders' largest city event. The event features a colourful mix of street animation, performances, a market fair and surprises at every corner.

Line-up
2Fabiola with their Best Of Tour featuring all their iconic hitsCelien, described as a full-fledged entertainer with a golden voiceThis is Tina! tribute show celebrating Tina Turner's repertoireU2 Tribute Band, one of Europe's most authentic and appreciated tribute bandsViktor Verhulst with an energetic mix of beats and festival vibesHet Gildemuziek with a Sunday morning aperitif concertRoeselare Danst with performances from local dance schoolsMultiple DJ sets and street performers across the Grand Square, Station and unexpected locations

Part 1

"label": "Friday 26 June",

Part 2

"detail": " Opening with the iconic Rodenbach barrel on the Grand Square from 19:00, where visitors can purchase beer and alternatives "

Part 3

},

Part 4

"label": "Saturday 27 June",

Part 5

"detail": " Most versatile day featuring child entertainment, streetfood, dance performances and evening shows. From family outings along market stalls to music performances on every street. Afternoon programme includes family-focused entertainment with castle jump area (14:00–18:00) on the Grand Square. Pro Wrestling Allstars PWA Wildcard wrestling entertainment on the Grand Square. "

Part 6

},

Part 7

"label": "Sunday 28 June",

Part 8

"detail": " Musical brunch, creative child entertainment, food & market stalls, performances full of atmosphere and swinging evening programme. Sunday is the Batjes day for families, music lovers and life enjoyment. Pro Wrestling Allstars PWA Wildcard continues on the Grand Square. "

Part 9

},

Part 10

"label": "Monday 29 June",

Part 11

"detail": " Hundreds of activities continue with performances, children's entertainment, street animation and regional products throughout the downtown. "

  • The iconic Rodenbach beer barrel kicks off Friday from 19:00, filled with 3,400 litres where visitors can buy half-litre mugs.
  • The market fair runs Saturday 27 and Sunday 28 June and is one of Flanders' most successful fairs.
  • Live music ranges from Flemish classics to DJ beats, with performances on the Grand Square, at the Station and around the city.
  • Saturday afternoon features family entertainment including a castle jump area on the Grand Square where children can play, jump and run around.
  • Street animation includes street theatre, stilt walkers and living statues throughout the entire downtown.
  • Professional wrestling entertainment (PWA Wildcard) appears Saturday 27 and Sunday 28 on the Grand Square with free entry.