theMarketing Calendar
Log inSign up
← All days
day · fixed · day 15 of 365

National Bagel Day

Munch on this doughy, holey bread at every meal, bake your own or host a bagel party to sample a variety of delicious fillings and toppings.

BreadFood & Drink62
Marketing angleinferred

Drive January foot traffic and online orders by positioning bagels as a versatile, celebratory food with 600+ years of heritage—perfect for breakfast bundles, party catering, and DIY baking kits.

Relevance 62medium intent
  • 3-Meal Bagel Challenge: sweet vs. savory showdown across breakfast, lunch, dinner
  • Host a bagel-making party—share topping combinations and user-generated content from celebrations
  • From 14th-century Poland to your kitchen: the heritage story of bagels + modern flavor trends
  • DIY bagel-baking kits and artisanal topping bundles for home entertaining

History

The exact date that National Bagel Day began is a little hazy, but it’s generally agreed that the day was first celebrated somewhere towards the beginning of the early 2000s.

Although National Bagel Day may have only been around since the turn of the century, bagels themselves have been around for many years, more than 600 to be exact.

That’s right, bagels aren’t a modern bread product, they’ve been around since the 14th century and were first recorded as being handed out to women who had just undergone childbirth in Poland (definitely one of the tastier push presents you could be given).

From the 16th Century onward bagels became a staple bread product in the Slavic diet, eventually heading to Europe and the United States in the 19th Century.

But even then, bagels struggled to reach the mainstream market because they were often hand made in small batches and were typically only found in niche Jewish stores.

It wasn’t until the 1970’s when ‘ethnic’ food became more popular, that the rest of the country realized what they’d been missing and bagels hit the big time.

It may have taken almost 500 years for bagels to leave Poland and to travel to the US and Europe but it only took 10 year’s for them to become a mass-produced product and when Lender’s Bagels began marketing their frozen pre-sliced bagels to customers through TV and magazine advertising they took off as a household staple.

Today, Lender’s Bagels are now owned by Kraft, the vast majority of bagels are made by machines, not by hand, and bagels are a multi-billion dollar industry enjoyed by both young and old for breakfast, lunch and even for dinner. Who knows where bagels could be in ten year’s time!


How to celebrate

Take a 3 Meal Bagel Challenge

If you’re up to the task then go all out and have a bagel inspired dish for breakfast, lunch, and dinner. Will you go sweet or will you go savory? Maybe you’ll have half and half of each – who knows, go wild, enjoy your bagels, it’s National Bagel Day!

Host a Bagel Party

If you’re at work or have a group of bagel loving friends, then host a bagel-making party with your fellow bagel-lovers and lay out a spread of everyone’s favorite toppings. Maybe you’ll be introduced to a new filling combination? If not, you’ll still get to enjoy some delicious bagels and your friends can get in on the action too.

Try Making Bagels

Most of our bagels may now be mass-produced by machines but pre-1970 all bagels were carefully crafted by hand! They may not be quite as round as those that you can get from the grocery store, but we bet they’re just as tasty! However, you choose to celebrate National Bagel Day, what’s important is that you take a moment to think about the long history of this versatile chewy bread and how far it’s come from its humble origins as a post birthing snack in Poland.


FAQ
How did bagels become a staple in space missions?
In 2008, Canadian astronaut Greg Chamitoff brought sesame bagels aboard the International Space Station as part of his cargo, marking the bagel’s first venture into space. NASA allows astronauts to bring a small selection of personal items for comfort and bagels cut due to their durable, portable nature.
What is the connection between bagels and childbirth?
In 1610, Jewish communities in Kraków, Poland, gave bagels to women after childbirth as a blessing for health and good fortune. Round foods were believed to symbolize life’s cycles.
Why are bagels boiled before baking?
Boiling gives bagels their unique chewy crust by gelatinizing the surface starch. This process prevents the dough from fully expanding during baking, creating that dense, chewy interior. Originating with Polish bakers, this technique continues today.
What’s the story behind the “Bagel Bakers Union”?
Formed in New York in 1907, the union standardized bagel-making methods and controlled nearly all bagel production in the city until the 1960s. Known as “Local 338,” this group preserved traditional recipes and methods.
How do Canadians celebrate Bagel Day differently?
In Montreal, bagel bakeries offer free tastings, highlighting unique toppings like smoked meat or honey. Montreal bagels are boiled in honey water and wood-fired, creating a smaller, sweeter bagel than the New York style.
Are bagels eaten in unusual ways globally?
In Japan, “Bagel Sando” is a popular dish where bagels are filled with local ingredients like tofu, pickled vegetables, or miso paste. The Japanese have embraced this Western food while adding their twist.
Is it true bagels once outsold donuts in the U.S.? |
In the late 1990s, bagel sales overtook donuts, driven by the rise of healthier eating trends and expanded options. This trend marked a shift toward “healthy carbs” as bagels became breakfast staples.
What myths surround bagel origins?
A common myth is that bagels, resembling the stirrup of his saddle, were created to honor Poland’s King Jan Sobieski in 1683 after his victory over the Ottoman Turks. This story, though widely retold, lacks historical proof.
How did frozen bagels change American breakfast habits?
Lender’s Bagels introduced frozen bagels in the 1960s, making bagels convenient and accessible across the U.S. This shift enabled bagels to become a breakfast staple nationwide.
Do people still hand-roll bagels?
Some artisan bakeries in New York and Montreal still hand-roll bagels, preserving traditional methods for superior texture and flavor. Machine-made bagels lack the unique texture artisans achieve by hand.