Back To The Future Day
Commemorating that day when Marty McFly's time-travel antics brought us hoverboards and futuristic fashion – always a blast!
Leverage nostalgia and pop-culture fandom to drive October sales through Back to the Future-themed merchandise, limited editions, and experiential activations targeting millennial and Gen-X audiences.
- 'We're not quite there yet' flash sales on futuristic tech and fashion items
- User-generated content: fans sharing their 'future predictions' or BTTF cosplay
- Retro-meets-modern product collaborations (hoverboard-inspired gadgets, 80s fashion drops)
- Behind-the-scenes movie trivia and nostalgia posts tied to October 21st countdown
Back to the Future was a sensation, and there isn’t a person alive who has seen this movie that hasn’t avidly awaited the arrival of our hoverboards and time machines. Back to Future Day celebrates the day that the Delorean arrived in the future, October 21, 2015, at 4:29pm.
The movie recounts the adventures of Marty McFly, having used Doc Brown’s specially modified Delorean to travel back into his past. He was just escaping the Lybians that were after the plutonium that Doc Brown used to power his time travel experiment, but it led him on a series of crazy events in the distant past.
Why is this date of importance then? Because in the sequel he traveled to the future to solve some issues with his children, and Back to the Future Day takes place on the date he arrived according to the movie.