Alzheimer’s & Brain Awareness Month
Promoting understanding, advancing research, and supporting those affected to make a meaningful impact on cognitive health.
Mobilize awareness and fundraising in June through purple-branded campaigns, health education, and community storytelling that position your brand as a cognitive health advocate.
- Purple merchandise & apparel tie-ins (#ENDALZ) for retail and e-commerce partners
- Brain health product promotions (supplements, fitness, nutrition) aligned with preventative care messaging
- User-generated storytelling campaigns featuring customer experiences with cognitive health or family caregiving
- Corporate wellness initiatives and employee engagement around brain health activities and fundraising
While this set of symptoms probably dates back much further, it was in 1906 that German physician, Dr. Alois Alzheimer, described this peculiar, severe disease that has since become known as Alzheimer’s disease. Over the next many decades, this condition became more widely recognized and, by the 1980s, it was considered the most common cause of dementia in the elderly.
This event has roots that can be traced back to 1983, when US President Ronald Reagan called for the celebration of Alzheimer’s Disease Awareness Month, which is still celebrated in November. More recently, Alzheimer’s & Brain Awareness Month has been designated to be celebrated in the month of June.
Since its inception, a number of different famous people and celebrities have shown their support for the movement of Alzheimer’s & Brain Awareness Month. Actress Marlee Matlin, NASCAR driver Ryan Blaney, comedian Chris Garcia, performer Tony Bennett, actress Brandee Evans and many others have gotten involved in the awareness campaign.
Wear Purple for Alzheimer’s Awareness
An excellent way to show support for this event is to don the color purple in various ways. Wear a purple ribbon. Wave a purple flag. Or get serious about it and dress in purple from head to toe every day this month! Those who want to get some merch that supports the event can head over to the Alzheimer’s Association website and pick up some t-shirts with the logo: #ENDALZ. All in purple, of course!
Keep a Healthy Brain
While it has not been proven that Alzheimer’s can be prevented, there are certain ways people can take care of their brains that might help. Be sure to check with a medical professional about any health concerns and consider some of these activities that might be beneficial: Eat healthy foods Limit drinking/smokingKeep moving with daily walks or other exerciseEnjoy cognitive activities including games, word puzzles and more
Share Your Alzheimer’s Story
One important opportunity for observing Alzheimer’s & Brain Awareness Week is for people who have experiences to share their story. The willingness to be open and authentic can help to normalize these experiences, encouraging people that they are not alone on their journey. Get online, join the Alzheimer’s Facebook support group or choose another platform to share the story that might help bring hope and healing to another person dealing with similar struggles. Those who want to see shared photos and read about other people’s experiences with Alzheimer’s can go find them at the Alzheimer’s Association website.