Acne Positivity Day
Pimples on the face and body can bring about a literal rash of issues that can be painful, frustrating, and even embarrassing. People who have acne can struggle with severe confidence issues, having a negative impact on the self-image.
Position your brand as a destigmatizer of acne by celebrating mental health, community support, and the journey to skin confidence rather than quick fixes.
- Share real customer acne journeys and mental health wins to normalize skin struggles
- Host or sponsor a 'Positivity Lab' pop-up event with skin experts and peer support circles
- Create myth-busting educational content paired with product recommendations for acne-prone skin
- Partner with dermatologists and mental health advocates to frame acne care as holistic wellness
Acne Positivity Day was founded in 2020 through the efforts of skin care company La Roche-Posay, which is based in New York but has French roots as it was founded in the city by a town of the same name in France.
The purpose behind this day is to promote and foster healthier relationships between all people and their skin.
Learn the Acne Positivity Lexicon
For people who are on a journey of healing through acne, experts offer a lexicon of terms that allow for a healthy path. Here are some of the important terms and phrases to remember: Patience. Healing is a journey, so be patient and kind to self and othersStruggles Beyond Skin. Remember that feelings are valid and mental health is vital too Solace Within Community. Sharing and connecting with others is a boost Progress/Journey. Instead of looking for overnight success, remember this is a journey that will take some time
Visit Acne Positivity Events
Each year, the La Roche-Posay company is dedicated to helping individuals work hard to destigmatize their acne concerns. For instance, in 2023, the company hosted a live event as a Pop-Up in New York City in late July. The “Positivity Lab” was an opportunity for visitors to be empowered to embrace their beauty and celebrate through self-love. From a Doodle Bar to opportunity to speak with skin care experts, as well as educational opportunities about the connection between acne and mental health, attendees were encouraged to spread acne positivity throughout the world.
Get Educated About Acne
Acne is a fairly prevalent skin condition that has a lot of misconceptions surrounding it. In honor of Acne Positivity Day, perhaps it would be a good idea to spend a little time reading about then busting some myths around the topic of acne. Check out some of these to begin with: Myth: Acne only happens to teenagers Truth: Acne can affect people in their 20s, 30s, 40s and beyond Myth: Acne is caused by poor skin hygiene Truth: This skin condition is from overactive sebum glands Myth: Acne goes away on its own Truth: Early and effective skin care treatment is the best practice
Share Your Acne Journey
Those who have come to terms with their skin and are in a better relationship with it might want to come alongside someone else to act as an encouragement. Perhaps Acne Positivity Day would be a good time to send a message of care out into the world through social media. Share your own stories and be a light for someone else!