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Absolutely Free Festival

Free open-air music festival on the former mine site C-mine in Genk.

45
Marketing angleinferred

Leverage a free, accessible music festival as a community engagement and brand sponsorship opportunity to reach diverse local and regional audiences in an experiential setting.

Relevance 45medium intent
  • Behind-the-scenes festival prep and artist spotlights
  • Free event accessibility messaging and family-friendly vibes
  • Unique venue story: music on a reclaimed industrial site
  • Local community impact and cultural celebration

Programme

AFF is a two-day music festival held annually in Genk that focuses on new bands, alternative music genres and artistic discoveries. From 2026 onwards, the festival is organized on the C-Mine site and takes place partly outdoors. The festival uses a Pay What You Can model, where visitors choose how much they pay within predetermined price categories.

Line-up
Geordie Greep (UK), DEADLETTER (UK), Ão, My New Band Believe (UK), Just Mustard (IE), Mark William Lewis (UK), Sophie Straat (NL), Fenne Kuppens, Boko Yout (SE), HENGE (UK), Flying Horseman, Friko (US), The Hickey Underworld, Arno Sacco, Balek, Birame, Bleech 9:3 (IE), Blue Robin, Bucket (IE), Crows (UK), ELLiSD (UK), Eppo Janssen"label": "Friday 7 August 2026","detail": "Dance-focused programming with DJ and electronic music stages"},"label": "Saturday 8 August 2026","detail": "Guitar-heart programming with bands and alternative music acts"
  • 37 international and national acts perform over the two days
  • Three indoor and outdoor stages plus an outdoor experience zone for all ages
  • Afternoon activities for young children including learning, creative activities and expression
  • Evening dedicated to music lovers of alternative music
  • Fair trade, local food, upcycling and sustainable solutions
  • Partly outdoor festival setting on the C-Mine site