day · fixed · Aalst (Houtmarkt - Watertorenplein) BE
Aalst Jaarmarkt
Traditionele jaarmarkt op 11 november met marktkramers, vee en standjes in het stadscentrum.
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Marketing angleinferred
Activate local vendors and regional suppliers with hyper-local event marketing tied to Aalst's traditional November fair, targeting community foot traffic and heritage-conscious shoppers.
- Spotlight local artisans and livestock vendors participating in the fair
- Behind-the-scenes prep content from market setup and vendor stories
- Nostalgic heritage angle: 'Experience Aalst's 11 November tradition'
- Drive foot traffic with early-bird vendor spotlights and fair schedule posts
Programmetypical · 2026 TBC
The Sint-Maartensjaarmarkt is Aalst's flagship annual fair held on November 11, celebrating Saint Martin's Day. Over 250 market stalls fill the streets around Houtmarkt and Watertorenwijk, offering clothing, textiles, delicacies, and original bargains. This is a family-friendly event rooted in decades of tradition where Saint Martin himself makes a festive appearance to distribute sweets to children.
- More than 250 market stalls across 9 participating streets (Pontstraat, Houtmarkt, Zonnestraat, Maanstraat, Sint-Kamielstraat, Watertorenstraat, Osbroekstraat, Scherreveldstraat, Sint-Janstraat)
- Saint Martin's visit starting at 9 am with candy distribution; Piets spectacularly descend from the water tower at 11 am
- Family-focused atmosphere with food vendors, clothing stalls, and unique deals
- City-center coverage spanning Houtmarkt and Watertorenwijk neighborhoods
- Traditional celebration deeply embedded in Aalst culture since 1953