24 Heures Vélo de Louvain-la-Neuve
The country's biggest student festival: a mythic 24-hour bike race with folkloric bikes, concerts and 50,000+ students across the new town.
Activate student audiences and local communities during Belgium's largest student festival with experiential sponsorships, social media takeovers, and on-site activations targeting 50,000+ attendees.
- Behind-the-scenes festival prep and bike customization content
- Student testimonials and festival highlights from past years
- Live social coverage during the 24-hour race with real-time engagement
- Sponsorship tie-ins with student lifestyle brands and local hospitality partners
Belgium's largest student festival, entirely orchestrated by students, takes place every autumn in Louvain-la-Neuve. The race is structured in several categories: competitors vie for the most laps in 24 hours, some ride for humanitarian causes, and the standout folkloriques category features creatively decorated bikes competing for memorability. Beyond students, residents and families are invited; dedicated spaces like the Children's Village and Teen Village encourage participation during daytime hours.
- Race starts at 13h on Grand-Place and finishes there 24 hours later
- five concert zones featuring professional and amateur musicians, including many students
- Polyvalente Square hosts a hub with bike repairs, refreshments, animations, and lounge spaces throughout the 24 hours
- Family-friendly daytime zones including Children's Village and Teen Village
- Humanitarian element: €0.10 per beer sold is donated to participating NGOs
- Event is entirely free and open to all
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