24 Heures Vélo de Louvain-la-Neuve
Belgium's largest student festival built around a 24-hour bike race, drawing 50,000+ students to the LLN campus.
ⓘ Recurring event. The 2026 date is the usual window; confirm the exact date closer to the event.
Activate student audiences and local communities during Belgium's largest student festival with sponsorships, experiential activations, and social-first content around a 24-hour cycling endurance event.
- Behind-the-scenes coverage of the 24-hour race and student energy on campus
- Sponsorship tie-ins with energy drinks, snacks, or athletic gear for endurance athletes
- User-generated content campaigns from the 50,000+ attendees celebrating the festival atmosphere
- Local hospitality and retail partnerships capitalizing on the massive student gathering
Belgium's largest student celebration, the 24 Heures Vélo de Louvain-la-Neuve is a 24-hour cycling race mixed with a massive street festival that transforms the entire university city each October. The event combines competitive racing categories (including sport, humanitarian, and folkloric bikes), live concerts across multiple stages, and around-the-clock entertainment since its founding in 1976.
- 24-hour non-stop cycling race with multiple categories (sport, humanitarian, folkloric vehicles)